"Keyword Advertising" tagged Cases and Lawsuits
| Case | Case Filed | Last Document |
|---|
| Mark Mishak v. Google, Inc. et al | December 20, 2007 | July 18, 2008 |
| Plaintiff Mark Mishak d/b/a INEEDATV.com alleges that Defendants have sold keywords identical to Plaintiff's trademarks--"I Need a TV"--to various third parties and have deliberately manipulated the search engine results so that when consumers use these search engines to find Plaintiff's products and services, the consumers are unwittingly diverted to competitors' products and services. |
| Google Inc. v. American Blind & Wallpaper Factory, Inc. | November 26, 2003 | September 5, 2007 |
| Plaintiff Google Inc. seeks declaratory judgment that its policy regarding the sale of keyword-triggering advertising does not constitute trademark infringement. |
| Rescuecom Corporation v. Google, Inc. | September 7, 2004 | February 13, 2007 |
| Plaintiff Rescuecom Corporation alleges that defendant Google, Inc. improperly infringes on plaintiff's name and trademark by selling the trademark to plaintiff's competitors as a keyword in defendant's search results. |
| Novak v. Overture Services, Inc. et al | September 24, 2002 | March 18, 2005 |
| Plaintiff Robert Novak d/b/a Pets Warehouse sued defendants Kanoodle, Google and Overture and alleged that they permitted plaintiff's competitors to purchase advertising based on the Pets Warehouse trademark. Plaintiff further alleges that defendants TheFerretStore.com, Judge-For-Yourself.com and DoctorDog.com had either used plaintiff's trademark in its metatags or had purchased the keyword Pets Warehouse. |
| Morningware, Inc. v. Hearthware Home Products, Inc. | July 20, 2009 | |
| Keyword Advertising Lawsuit Survives Motion to Dismiss--Morningware v. Hearthware. From the Technology & Marketing Law Blog. By Professor Eric Goldman. |
| 1-800 Contacts v. Lens.com Inc. et al | August 13, 2007 | |
| Plaintiff 1-800 Contacts, Inc. alleges that Defendant Lens.com, Inc. d/b/a Lens.com, JustLens.com and JustLenses.com had purchased sponsored advertisements from Google and other search engines for Plaintiff's marks. |
