YouTube is allowing politicians and their campaigns to purchase limited ad space, including ads that target important voting states like Ohio and South Carolina.
The platform’s Instant Reserve is a tool that was recently launched in Google Ads. YouTube is testing across various industries with the goal to allow marketers to plan campaigns with a more fixed budget and predicted reach.
Google has already seen front-runners for the 2020 election spend approximately 21.8 million in advertising across its platforms. This number is still less than what politicians pay for Facebook ads, which run around $43.5 million.
Google and YouTube may be able pull away some of the advertising from Facebook by giving politicians more control over where ads are run and allowing for more targeted advertising.
Additional Resources
YouTube is letting politicians reserve advertising space for 2020 election, The Verge, October 8, 2019
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