On Monday, March 16, 2020, New York design firm Uber, Inc. filed a complaint in the U.S. District Court, Southern District of New York, against the ride-sharing company Uber Technologies, Inc., alleging "willful, wanton, and intentional infringement, deceptive trade practices, and unfairly competitive use" of the design firm's trademark. The design firm requested relief in the form of damages, an injunction, and for the ride-sharing company to implement corrective advertising in the form of a campaign.
