Snap argues that the name "Spectacles" qualifies for protection because consumers have begun to associate the name with its product, but the U.S. Patent & Trademark Office has consistently disagreed.
Articles Tagged with USPTO
Snap Takes Trademark Battle Over “Spectacles” to Federal Court
Supreme Court Issues Key Trademark Decision, Expanding Scope of Eligibility
The Court determined that internet companies can trademark the combination of a generic word and ".com" if the combination has acquired a secondary meaning.